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Top Traits of Multi-Unit Franchisees

During this week’s blog edition, we’re going to take a closer look at the top traits of multi-unit franchisees. We know they’re out there – countless profiles of successful franchise owners who turned a one-unit operation into a multi-unit powerhouse. As it turns out, these franchise owners share a number of things in common. Let’s delve into the factors that turn simple franchisees into business magnates. As part of this exercise, we’ll start with a few personality traits and get to the deeper explanation behind them.

Your typical multi-unit franchisee…

Is Very Self-Motivated…
Multi-unit franchisees are very self-motivated individuals. Business owners with these traits are constantly reviewing, adjusting, planning and streamlining their operations into lean and profitable ventures. Once they’ve done it once, they’ll use the same identical approach and replicate the previous business model’s success story into additional markets. One location becomes two, perhaps three. Then, five. Ten. You get the picture.

Has Strong Management Skills…
Multi-unit franchisees don’t have a specific skill or limited place where they contribute to their business. “Well, I just handle the sales aspect,” or “I’m only the customer service guy,” won’t cut it. Nope. They’re an expert across the board of operations and they have a full understanding of every aspect under the roof. If they don’t know, they strive to learn quickly. Only by having a complete understanding of each sector of the business can they gain the confidence to grow beyond their own borders.

Understands Their Target Audience…
Successful multi-unit franchisees know their market and understand their target audience. They value their customers and recognize what they want, the questions they have and how they can answer those questions through the services they provide.

Are Both Innovative and Adaptable…
Successful multi-unit franchisees not only look for an edge in business, they’re often the ones creating that edge. Perhaps it’s a faster way to do business, or an innovative solution to a complex problem. These managers don’t just react for the sake of reacting. They act for the sake of acting. They take the initiative, seizing the opportunity to take a long chance every once in awhile. And typically when long chances pay off, the upside can be phenomenal.

Are you looking for multi-unit franchisees? Perhaps you see some of the traits we’ve listed in your own franchise owners. As a franchisor, you’ll want to know which existing and potential franchisees best fit your business concept. If you’re interested in seeing how franchisee screening and assessment tools can benefit your business, contact us today.

 

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