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Optimizing LinkedIn for Your Business

Do you have a LinkedIn account? If the answer is yes, here’s the next question: Do you have a LinkedIn account for your business? If that answer is no, you have a new initiative to begin. As far as social media accounts go, LinkedIn is likely the most powerful when it comes to B2B. During this week’s blog edition, we’re going to help you optimize LinkedIn for your small business or franchise.

At Proven Match, we’re strong believers in statistics. Which is why we researched a few statistics on LinkedIn to convince you of its untapped potential. Did you know?

  • LinkedIn members are 50 percent more likely to engage with a company they engage with on LinkedIn.
  • Sixty-five percent of companies acquired B2B leads through LinkedIn.
  • LinkedIn provides 80 percent of B2B social media leads.
  • Of B2B marketers, 94 percent use LinkedIn to distribute their content.
  • Sixty-three percent of marketers rate LinkedIn the most effective for B2B social media.

Once thought of as “Facebook for Business,” LinkedIn has grown in its ability to assist your online footprint, your thought leadership and especially your networking capabilities. Setting up a LinkedIn account for your business is every bit as simple as setting up a personal LinkedIn account. And once it’s up and running, here are three helpful hints to optimize your page:

Copy Is Important

When it comes to describing your business and what goods or services it provides, be simple, direct and concise. Think of your “Elevator Pitch.” You remember those, right? If you’re in an elevator with someone and they ask what your company does, you have 30 seconds or less to explain it. Use the same principle here.

In your company description, be sure that your message is consistent with your messaging on other platforms, namely your website, and up to date. It’s also important to incorporate your keywords to ensure that people find your page when they conduct a relevant search.

Make Your Profile Stand Out

Make sure that your page is visibly appealing by using the right imagery. Check that your image sizes are all correct. The banner image is the first thing that users will see when they visit your page. Is the image compelling? Is it in line with your brand standards? Does it include a call to action? You’ll also want to ensure that your logo has been sized correctly. This will show next to each of your company status updates, so it’s important that it displays properly.

Share and Create Content

If you’re on social media, make sure you’re present. In other words, now that you have a company page set up … use it! Share status updates regularly with your network. Include images and videos in your posts, and share links to interesting industry articles. All of these actions can help you build your network – LinkedIn members can see your updates on your company’s home tab and followers of your company page will get updates in their feeds. Similar to other social media platforms, LinkedIn will take some time to build and cultivate a captive audience. But it works if you work it. So get busy!

As a franchisor, you’ll want to know which existing and potential franchisees best fit your business concept. And Proven Match is the proven solution in determining those factors. Obtain the ability to categorize your best existing franchisees for future validation efforts. And find the potential franchisees still engaged in the discovery process to add to your team. Through our proven behavioral assessment techniques, predictive analysis becomes predictive success for your franchise concept. If you’re ready to show your leadership by getting started, give us a call and we’ll put you on the path to a more productive year in 2016.

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