It’s a pretty common concept that having the right leadership is synonymous to business success, but we believe that this concept is magnified in the franchisor environment. With so many moving parts to oversee for a multitude of franchisees, a top line executive team is an absolute necessity. During this week’s blog edition, we’re going to take a look at a few ways in which having the right leadership at the top can be a make or break scenario for your brand.
Example after example shows that exceptional franchisor executives are good listeners. And perhaps this is because they have to be. The lifeblood of a franchise brand goes no deeper than its network of franchisees. They’re the ones on the ground, making the sales and running the day-to-day operations. The last thing a franchisor can be seen as is an Ivory Tower. We advocate that if validation is a crucial piece of the franchise investigation process, it shouldn’t end when new units are awarded. Validation can go both ways—and should in order to create true shared success.
The right leadership executive for a franchise must also be familiar with the landscape. Franchising is a very unique business model and requires extreme attention to detail. Some of the best franchise executives in the business are almost always former franchise owners. Why? Because once you’ve lived the franchise life from the inside-out, you’re more than qualified to bring the right perspectives to problem solving.
How else does an exceptional franchise brand manager succeed? The ability to project calm, resourcefulness and confidence plays a huge part in the role. Simply put, it takes courage to lead a franchise brand while overseeing so many different franchisees in a system. Things can and do go wrong. Sales figures sometimes aren’t met. Individual franchisees may not see eye to eye with certain decisions. But the ability to continually communicate a franchise brand’s value to its owners is an uncommon gift.
Franchisors should take stock of their leadership and management roles from time to time. A regular critique and review of their efforts should be carefully considered, both on paper and off.
We’ve talked about the traits that make up the right type of franchisor leadership. But what about the tools necessary to drive actual individual franchise growth? Let’s look at a real world example. Driven Brands is an automotive franchise group which oversees such business models as Meineke, 1-800 Radiator and Maaco. According to their Group President Jose Costa, there are four key components to franchise success:
- Having a clear vision
- Two-way communication
- A strong operational system and, of course,
- Quality leadership
Finding the right management and leadership for your franchise brand is what sets the tone and illuminates the path of successful individual franchisees in your system. As Stephen Covey, author of “The 7 Habits of Highly Effective People”, once stated: “If you can hire people whose passion intersects with the job, they won’t require any supervision at all. They will manage themselves better than anyone could ever manage them. Their fire comes from within, not from without. Their motivation is internal, not external.”
In order to be a successful franchisor, you’ll need to know which existing and potential franchisees best fit your business concept and management style. Proven Match is the proven solution in determining those factors. Through our proven behavioral assessment techniques, predictive analysis becomes predictive success for your franchise concept. If you’re ready to show your leadership by getting started, give us a call and we’ll put you on the path to a more productive year in 2016.