Just as fast as the summer is heating up, it’s also flying by quicker than you realize. July was a red-hot month for franchisor activity and Proven Match is here to bring you all the highlights you may have missed. Let’s get to it:
KFC Takes it Up a Notch
In an effort to utilize any means necessary to get their brand message across, KFC has come up with an inventive and memorable idea—by opening a tongue-in-cheek online merchandising store. If you think about it, it’s an ingenious way to continue getting your message out and literally counts as a form of advertising! Located at kfclimited.com, the site offers users the chance to shop for some creative merchandise including a KFC-themed romance novel (we checked, it exists), sweatshirts and fried chicken-themed socks. You can even buy a replica string tie, as seen around the neck of Col. Sanders. Only $12.00. All in all, we pronounce this effort a deep-fried marketing success!
IFA’s NextGen Project
If you haven’t heard about this fantastic initiative from the International Franchise Association, the NextGen Project is a global competition accepting a new round of industry leader applicants needing a boost to take their ideas public in consideration of a franchising opportunity. It’s all about finding the next generation of talent to expand franchising’s frontiers. According to their news release, entrepreneurs between 21-35 years old who’ve been in business for 1-5 years with the potential to scale through franchising are encouraged to apply. The deadline is September 1, 2017, and winners will be notified in October and must attend the IFA’s convention in Phoenix from Feb. 10-13, 2018. If you just read this and feel like they’re speaking directly to you, by all means, enter by registering here.
Heads Up, QSR’s
For any franchisor or franchisees in the restaurant business, have we got an upcoming show for you. And you get to travel to Las Vegas. The 2017 Restaurant Finance & Development Conference will be held from November 13-15, 2017 at the Cosmopolitan Las Vegas. This expo is all about the “business” side of the restaurant business and is a must-attend event for restaurant company owners and executives. The conference is known as the restaurant “dealmakers” event—and you’ll find the best networking opportunities in the industry. Interested attendees can pre-register for the conference by following this link.
Top-5 Franchise Opportunities
The good folks at Entrepreneur Magazine keep us abreast of the most popular and successful franchises each month, culled from their Franchise 500 List. Here’s a look at the current top-five contenders:
- Dunkin’ Donuts
- The UPS Store
- Jimmy John’s
Two Feel-Good Updates
Here are two feel-good updates from the ranks of popular franchises. Build-A-Bear is teaming up with the American Red Cross to distribute teddy bears to families in need when disaster strikes. 5,000 of the furry favorites will be donated for distribution in the event of any upcoming disaster-relief operations at the American Red Cross organization's discretion. In related news, it was March of this year when Toys “R” Us announced an effort to raise $7 million for St. Jude’s Children’s Hospital within the next three years. They just got a huge jump on the task by raising $3 million in the first six months.
Told you July was red-hot for franchise news. And we’re doubting August will be any cooler—literally AND figuratively. Keep up the good work and we’ll do our part to bring you the best monthly news roundups.
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As a franchisor, you’ll want to know which existing and potential franchisees best fit your business concept. Proven Match is the proven solution in determining those factors. Through our proven behavioral assessment techniques, predictive analysis becomes a predictive success for your franchise concept. If you’re ready to show your leadership by getting started, give us a call and we’ll put you on the path to a more productive year in 2017.