It wasn’t long ago that we were debating the necessity of social media for business. Nowadays, those conversations have transitioned into how-to discussions: how to best use social media for business; how to drive more leads through social media; how to manage our various social media business profiles.
Our use of social media has quickly evolved, both from a personal and professional perspective. We continue to turn to our favorite and most trusted networks to not only share what’s going on in our own lives, but also in the lives of our brands and to connect with our customers. Share stories. Encourage thought leadership. Build a following and create loyalty.
Now in Q4, it’s planning season. And as we are all busy setting new goals and initiatives for 2016, this is also the time we start to see social media trends forecasting.
Are you curious about what to expect from social media next year? Below is a round up of four articles discussing social media trends for small business in 2016.
5 Trends Reshaping Social Media
By John Rampton, www.entrepreneur.com
In “5 Trends Reshaping Social Media,” get a quick overview of 2015 trends and how those will shift as we roll into 2016. Changing age demographics on particular platforms and the impact of messaging apps, like Snapchat, are just a couple trends to look out for. Also interesting to note, the role social will have in search in the coming year.
“Eighty-eight percent of consumers online are influenced by reviews and online comments by other consumers.”
If you’ve ever received a recommendation or were influenced by a review you’ve seen on a social network, then you know what they’re talking about. Read the full article here.
The Top 7 Social Media Marketing Trends That Will Dominate 2016
By Jason DeMers, www.forbes.com
In this article, Jason DeMers shares the seven trends he predicts we’ll see in 2016, starting with in-the-moment updates. Periscope, Instagram and Snapchat are just a few examples of real-time platforms that can lead the way to a whole new field of immediacy in social media. The article also touches on added retail features, added security to address privacy concerns and social media’s continuing push into the publication sphere. Read the full article here.
12 Social Media Marketing Trends for Small Business
By Suzanne Delzio, www.socialmediaexaminer.com
SocialMedia Examiner shares its Social Media Marketing Industry Report results to reveal some trends that we can expect to see in 2016. If you’re curious how your company’s social media usage is stacking up against other small businesses, then click-thru to read more. They surveyed more than 3,700 marketers, business owners and solopreneurs about their social media marketing strategies and uncovered some interesting facts and figures.
The article is also available for listening on the SocialMedia Examiner Show.
Prefer to read it? Click here.
5 Predictions for the Future of Social Media
By Aj Agrawal, www.inc.com
“By 2016, we are expected to be north of 2 billion social media users.”
This article touches on broader trends that we can expect to see in 2016. For instance, the fluidity of content and how changing technology will allow us to “tailor content to specific individuals in real time.” We can also expect to see a great focus on personality and of course, continued integration of multimedia content.